Fashion, Semiotics, Supreme Oh MY
- Jordan Smith
- Nov 25, 2018
- 2 min read
Updated: Jan 14, 2019
Being the informed citizen that I am, I read a very thought-provoking article in the New York Times last week. "What Gives the Logo Its Leg" dove into the newest trend of ICONICITY in LOGOMANIA. I swear 80% of the reason I love writing about fashion is because it's all semiotics. It's the most political art form there is, and as Stanley Tucci astutely put it in The Devil Wears Prada, "Did someone eat an onion bagel?"

Just kidding. We all know I'm talking about Nigel's touching monologue wherein he explains to the self-righteous Andy that what Lagerfeld and De La Renta created was "greater than art, because you live your life in it." This is why it's such an incredible (and effective) political platform.

Before I read this article, I thought to myself, "The logo is the genius concept of SELF-ADVERTISEMENT, using the upper-class consumer's desire for social currency and class consciousness as a means to promote your product without actually paying for advertisement." But Ruth La Ferla reminded me that nowadays even mass-market chains like Zara are chipping into Logomania. She also stated that some of it stems from the rise in athletic gear as fashion, which I believe stems from the mainstreaming of hip-hop and rap over rock music (See? It's all political!)
So, if ICONICITY and LOGOs in fashion don't only belong to the Chanels and the Supremes of the world, everything is fair game. S
Different logos are different statements, but the most important brand you can sport is your PERSONAL brand! Find what works for you - if Ariana Grande can wear nothing but oversized hoodies and still make it fabulous you can do whatever you want.
This blog post is part of a series for an application entry to be selected as a representative of UofSC at NYFW.
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